BECKON"Pure Water Brilliance" suggests a commitment to achieving excellence and outstanding quality in the purification of water. It conveys the idea that the water purification services provided by Beckon are not just effective but also characterized by a high level of intelligence, skill, and overall brilliance. The tagline implies a dedication to delivering exceptionally pure and high-quality water solutions. BECKON is one of the leading brands in water treatment systems, water purifiers and water management systems.